The Strategy of Health

Turning Passion into Action: Jill Michal on Pioneering Kith & Kin Start-up

Apr 30, 2024

Startup entrepreneurship advice can be a game-changer for aspiring business leaders. With the right guidance, you can navigate the complex world of startups and increase your chances of success. In this article, we’ll explore valuable insights from Jill Michal, a seasoned entrepreneur with over 20 years of experience in various leadership roles.

Career Transition to Entrepreneurship: From CFO to Startup Founder

Jill Michal’s journey from a CFO to a startup entrepreneur is a testament to the power of embracing change. After years of experience in accounting and leadership roles, including United Way and Independence Blue Cross positions, Jill boldly decided to venture into the startup world. “I was like I’m entrepreneurial, but I’m not an entrepreneur. Turns out I was totally wrong about myself,” Jill admits. This realization led her to co-found Kith and Kin, a healthcare management app designed to help people manage health information for themselves and their loved ones.

Leadership Skills for Entrepreneurs in Healthcare Technology Innovation

Jill’s diverse experience has been instrumental in her success as an entrepreneur. She emphasizes the importance of being adaptable and willing to learn. “People will teach you as long as you continue to be teachable,” she advises. For aspiring entrepreneurs, Jill suggests: Embrace diverse experiences, be confident in your ability to figure things out, stay open to learning and asking questions, and balance confidence with humility.

Startup Funding Strategies and Frugal Management

One of the most important aspects of running a startup is managing finances effectively. Jill’s background in accounting has been invaluable in this regard. She shares some key strategies: Be frugal and deliberate with spending, maintain a highly variable cost structure, be prepared to make quick decisions and pivot when necessary, and don’t be afraid to say “no” to opportunities that don’t align with your goals. Jill’s company, Kith and Kin, has raised $2.3 million since 2020—a relatively small amount compared to many startups. This frugal approach has allowed them to build a sustainable business model while keeping their product affordable for consumers.

Building a Successful Startup Team in Healthcare App Development

When it comes to building a startup team, Jill emphasizes the importance of hiring people who are adaptable and willing to learn. “I’m way better at doing a lot of things than I am at doing one thing,” she says, highlighting the need for versatility in startup environments. For Kith and Kin, the team spent over 1,000 hours in user research before writing a single line of code. This user-centered approach has been critical in developing a product that truly meets the needs of their target audience.

Women in Entrepreneurship: Navigating the Healthcare Industry

As a woman in the male-dominated fields of finance and technology, Jill brings a unique perspective to healthcare entrepreneurship. She was inspired to create Kith and Kin after learning that women control roughly 70% of healthcare spending and utilization in the US. This insight led her to develop a solution that addresses the real-world needs of caregivers, who are often overlooked in healthcare technology development.

Collaborative Health Management: The Genesis of Kith and Kin

Kith and Kin was born out of a need for better tools to manage health information. Jill realized that while she had great tools for managing travel and other aspects of life, there wasn’t a comprehensive solution for managing health information for herself and her family. The app allows users to store and organize health information, share specific information with selected individuals, collaborate on health management tasks, and create and assign to-do lists for caregiving.

Work-Life Balance for CEOs: Lessons from a Serial Entrepreneur

Balancing the demands of running a startup with personal life can be challenging. Jill acknowledges that being an entrepreneur is “hands down the hardest job I’ve ever done.” However, she also finds it incredibly rewarding. To maintain balance, Jill suggests building a strong support network, being willing to ask for help and advice, staying true to your vision while remaining flexible, and taking time for self-care and personal relationships.

In conclusion, Jill Michal’s journey from CFO to startup entrepreneur offers valuable lessons for anyone considering a career in entrepreneurship. Her experience demonstrates the importance of embracing change, staying teachable, and leveraging diverse experiences to succeed in the startup world.

FAQ (Frequently Asked Questions)

How important is prior work experience for startup success?

Prior work experience can be very valuable for startup success. Jill Michal’s 20+ years of experience in various roles provided her with a diverse skill set and network that have been instrumental in her entrepreneurial journey. However, it’s not just about the years of experience, but also about the ability to learn, adapt, and apply that experience in new contexts.

What are some key financial strategies for startups?

Key financial strategies for startups include maintaining a frugal approach, having a variable cost structure, being prepared to make quick decisions, and not being afraid to say no to opportunities that don’t align with your goals. It’s also important to be thoughtful about how you spend your resources and to be able to pivot quickly if something isn’t working.

How can entrepreneurs balance confidence with teachability?

Balancing confidence with teachability is about being confident in your ability to figure things out, rather than being confident that you already know everything. It involves being open to learning, asking questions, and seeking advice from others. As Jill says, “People will teach you as long as you continue to be teachable.”

What role does user research play in developing a healthcare app?

User research plays a critical role in developing a healthcare app. In the case of Kith and Kin, the team spent over 1,000 hours in user research before writing any code. This helped them understand the real needs of their users and develop a product that truly addresses those needs, rather than making assumptions about what users want.

How can entrepreneurs maintain work-life balance?

Maintaining work-life balance as an entrepreneur can be challenging, but it’s important for long-term success and well-being. Strategies include building a strong support network, being willing to ask for help, staying true to your vision while remaining flexible, and making time for self-care and personal relationships. It’s also important to recognize that balance may look different at different stages of your entrepreneurial journey.

Subscribe To
Our Newsletter

Get ahead in healthcare with our latest insights, interviews, and research! Subscribe now for updates and exclusive content. Share your thoughts or questions – we’d love to hear from you!

Join us today!