The Strategy of Health

Health Equity in Action: How RUSH is Pioneering Community-Based Solutions

By: The American Journal of Healthcare Strategy Team | Jan 31, 2025

Chicago is famous for its skyscrapers, vibrant arts, and iconic sports teams. Yet beneath the shine of the Magnificent Mile lies a stark reality. In some neighborhoods, residents live significantly shorter lives than those in more affluent areas just a few train stops away. This discrepancy is at the heart of what many health experts call the “death gap,” and few organizations are as dedicated to closing it as Rush Health, a leading academic health system in Chicago. RUSH’s efforts focus on addressing the social determinants of health (SDOH) and promoting healthcare equity through innovative community-based initiatives.

Recently, Cole from the American Journal of Healthcare Strategy sat down with Anil Saldanha, the Chief Innovation Officer for RUSH, to discuss how this 3.5 billion health system is tackling health disparities through community-based initiatives. Below is an in-depth look at RUSH’s innovative approaches to public health, illustrated by excerpts from their enlightening conversation.


1. Defining the Problem: Chicago’s “Death Gap”

In Chicago, life expectancy can vary by more than 14 to 16 years between neighborhoods just a few miles apart. As Saldanha explained, “If you’re born and brought up in the region surrounding Michigan Avenue… you live 16 years longer than [someone] four subway stops on the west side.

This alarming statistic has been referred to as Chicago’s death gap, and RUSH has committed itself to halving this gap by 2030. Saldanha added context to the scale of this challenge, noting, “We are talking somewhere in the range of 500,000 to 700,000 people… So it’s not a small community.” These health disparities are deeply rooted in social and environmental factors, often referred to as social determinants of health (SDOH).

RUSH’s focus on health equity did not start overnight. Roughly a decade ago, the organization identified a need to go beyond hospital walls to meet people where they live, work, and play. This shift formed the basis of RUSH’s strategic emphasis on addressing SDOH—factors such as housing, employment, and education that critically shape one’s overall wellness. The CDC’s social determinants of health framework has been instrumental in guiding RUSH’s approach to tackling these complex issues.


2. From “Sick Care” to “Health Care”

Historically, many hospitals have functioned as “sick care” centers—patients would only go to large, centralized hospitals after a health issue arose. But according to Saldanha, that model is changing fast.

This proactive approach is often referred to as “community-based health,” where the goal is to keep people healthy in the first place rather than waiting until they fall ill. Telemedicine, mobile clinics, and strategic outpatient centers bring quality care closer to patients who may lack reliable transportation or have work schedules that limit their mobility. These initiatives are crucial in addressing health disparities and improving health care access for underserved populations.


3. Anchoring in the Community: The “Anchor Mission” Playbook

One of the most influential frameworks guiding RUSH’s community strategy is the Anchor Mission concept. The goal of an Anchor Mission is to harness the economic power of large institutions—like hospitals and universities—to drive local development and health improvement. This approach is central to RUSH’s health equity initiatives and efforts in addressing health disparities.

3.1 Hiring and Investing Locally

By prioritizing local hiring and local investment, RUSH aims to boost employment, income, and overall stability in nearby neighborhoods. This approach is neither purely philanthropic nor detached from RUSH’s business interests. On the contrary, Saldanha noted they have seen tangible returns on these investments:

  • Laundry Services: RUSH previously sent its linens and uniforms to be cleaned across state lines. Now, the laundry facility is located in a West Side neighborhood, creating between 300 and 500 local jobs and saving RUSH hundreds of thousands of dollars each year.
  • Medical Supply Centers: Partnering with a medical supply company, RUSH built a distribution center on the West Side—again generating local jobs and improving efficiency in supply management.

In both instances, RUSH not only supports local economic development but also streamlines operational costs. Saldanha sees these examples as proof that “health equity doesn’t have to just be good for patients; it can also derive operational savings…” These initiatives demonstrate how addressing SDOH and health equity can have far-reaching impacts on community health and economic stability.

3.2 Collaborating Across Institutions: West Side United

RUSH understands that tackling systemic issues requires partnerships. To that end, it has joined with other health systems, city agencies, and community-based organizations to form West Side United, a coalition focused on improving health outcomes across 10 Chicago zip codes. By pooling resources, knowledge, and data, these partners aim to address factors like food insecurity, housing quality, and education—some of the most pressing social determinants of health. This collaborative approach exemplifies RUSH’s commitment to community engagement and addressing the root causes of health disparities.


4. Holistic Vision: Sankofa Wellness Village

Beyond job creation, RUSH recognizes the importance of holistic wellness centers in under-resourced communities. One such project is the Sankofa Wellness Village on Chicago’s West Side. Saldanha explained the impetus behind building “wellness villages” rather than solely focusing on clinics and hospitals:

Sankofa Wellness Village will include:

  • Primary Care Clinics: For preventive care, early detection of common diseases, and health screening.
  • Recreation Facilities: Spaces like basketball courts or yoga studios to encourage physical activity and promote health behaviors.
  • Community Programming: Mentorship opportunities for teenagers, nutritional support, and safe social spaces for families, all contributing to health promotion and disease prevention.

Such efforts reinforce RUSH’s broader strategy: meet people where they are and address the fundamental environmental and social factors that affect health. This approach aligns with the concept of social drivers of health, recognizing that health outcomes are influenced by a complex interplay of social, economic, and environmental factors.


5. The Innovation Angle: A Systems Engineering Approach

Much of RUSH’s forward-thinking strategies stem from Saldanha’s background in software engineering, business, and healthcare technology. His career spans leadership roles in Silicon Valley during the dot-com boom, pioneering work in genomics and precision medicine, and now healthcare innovation at RUSH.

For Saldanha, that process is rooted in systems thinking—a method that examines how complex components interact within a larger ecosystem. In healthcare, that ecosystem includes patients, providers, community organizations, and the broader socio-economic context. The principle is straightforward: an intervention in one area (e.g., local hiring) can lead to improvements (e.g., better income) that eventually ripple into better health outcomes. This systems approach is crucial in developing effective health interventions that address the complex web of SDOH and health disparities.


6. Overcoming Challenges: Funding, Staff, and Strategy

Many hospital administrators question the feasibility of significant community investments, citing tight budgets and workforce shortages. Yet RUSH’s experience demonstrates how community-based interventions can yield both cost savings and long-term benefits to population health.

Indeed, the pandemic accelerated the adoption of telehealth and remote patient monitoring, offering new ways to close gaps in care. While not every health system has the resources of RUSH, Saldanha stresses the power of collaborations. Local governments, universities, nonprofits, and corporations can share the financial and logistical burden. Additionally, organizations can tap into open-source playbooks—like RUSH’s Anchor Mission strategy—and adapt them to local needs. These collaborative efforts are essential in addressing health care access issues and improving health literacy among underserved populations.


7. A Replicable Model: Advice for Other Institutions

As more health systems aim to address social determinants of health, RUSH’s community-focused blueprint serves as a viable template. Saldanha highlighted a few key takeaways for organizations of any size:

  1. Partnerships Are EssentialIt’s not an individual’s role or job… We partner with community-based organizations, other health systems… it’s a matter of partnerships.” This collaborative approach is crucial for addressing complex public health disparities.
  2. Use an Anchor Mission Framework Adopting local hiring, local contracting, and local investment policies can create a ripple effect of economic growth and healthier communities. This strategy directly addresses socioeconomic factors that influence health outcomes.
  3. Leverage Technology Telehealth and remote monitoring can expand reach, especially in rural or underserved areas with limited staffing and budget constraints. These technologies can significantly improve health care access.
  4. Measure Operational Benefits Community investments can yield bottom-line improvements through cost efficiencies—e.g., shorter supply lines, reduced transportation expenses, and better population health that lowers acute care costs.
  5. Start Small but Dream Big Even small hospitals can implement modest programs—partnering with local laundry facilities, for instance—that help prove the value of community investments. These initiatives can serve as steppingstones to more comprehensive health equity programs.
  6. Embrace Cultural Competence Understanding and respecting the diverse cultural backgrounds of community members is essential for effective health promotion and community engagement.
  7. Promote Health Advocacy Encourage staff and community members to become advocates for better health policies and increased access to community resources.

Conclusion: A Paradigm Shift Toward True “Health Care”

As the conversation with Anil Saldanha revealed, RUSH’s work in Chicago is much more than a series of disconnected projects. It is a comprehensive strategy designed to transform both the health of individuals and the economic well-being of their neighborhoods. By aligning their operational goals with the mission of health equity, RUSH demonstrates that investing locally is not just a moral imperative—it can also make good business sense.

For decades, many hospitals relied on attracting patients to large, centralized facilities for specialized care. That model is now evolving. From Sankofa Wellness Village to West Side United, RUSH shows that bridging the death gap requires meeting people where they live, addressing root causes of poor health, and forging robust partnerships to drive systemic change.

Ultimately, RUSH’s experience underscores a paradigm shift from viewing health care as “sick care” to embracing it as a fundamental driver of social and economic development. This approach recognizes the profound impact of SDOH on health outcomes and the need for comprehensive strategies to address health disparities.

In doing so, RUSH provides a roadmap for how hospitals nationwide can serve as anchor institutions in their communities—pioneering solutions that not only heal but also uplift. By addressing SDOH and health equity, these institutions can play a crucial role in improving public health and reducing health disparities on a broader scale.

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